'Look at this,' he said.
Not that I could read Serbian, or Croation, or whatever. It had seemed a good concept. Help the poor, by giving them pigs to farm. Except most poor people didn't have farms - maybe a back yard at best. And these guys were city dwellers, didn't know anything about rearing livestock.
Victor pointed to the address line. 'This guy lives in a high-rise apartment. How is he going to keep a fully grown pig there?'
'Well that's another thing. We give them piglets, fully innoculated, and a starter pack of food. They're meant to rear them until they're marketable, and with the sale proceeds they can buy another piglet or two, plus have enough money left to feed their family.' Victor sighed. 'But it hasn't worked like that.'
I could sense misgivings about the whole project. I sipped my coffee and waited.
'I interviewed one guy. All the right credentials - poor family, not at work, a big enough garden, and enthusiastic. I asked him what he was going to do with the piglet. He said, take it home, kill it, then eat it.'
Victor gave me a despairing glance. 'I explained that the project was about feeding the pig until it was fully grown as part of a marketing strategy (in simple terms). So I then asked the next question. What would you do when your pig is big and fat? You won't believe what he said.'
I've been around wacky projects long enough to know it wouldn't surprise me, but I couldn't stop laughing at Victor's resigned expression when he told me. I could see it was going to be a long job in selecting the right applicants.
'He said, I understand, I have to feed the pig. When it gets big and fat, then I'll kill it and eat it.'